Business Models for Books

Publication fees for books, also known as book processing charges (BPCs), are levied by publishers to cover the costs that arise during the publication process. They are the counterparts of the well-known article processing charges (APCs) used in the journals area. The level of the BPCs varies from publisher to publi­sher; they range from a few hundred to several thousand euros. There are a number of reasons for this. First, the services and licensing options offered by the publishers differ, as do the books that are published. Second, differences in the costs and revenue structures of the publishers also play an important role. And finally, third, there are publishers who, besides their actual costs, also include estimates of lost sale proceeds in the calculation of BPCs. However, it is a matter of debate whether parallel open access publication has any effect at all on the sales figures of the printed edition. Various studies have shown that publishers’ fears of serious sales shortfalls are unfounded (Collins et al., 2015; Ferwerda et al., 2018; Snijder, 2019; Graf et al., 2020).

Publication fees are very widespread in the case of open access books (see Penier et al., 2020, pp. 46–52). The model is used both by commercial publishers and by scholar-led publishers and university presses. As a rule, BPCs are paid by research funding organisations or by the authors’ institutions. By now, nume­rous institutions have established publication funds for this purpose – in Ger­many, often with support from the German Research Foundation (DFG). How­ever, particularly authors who are not affiliated with an institution, or who work at financially weaker institutions, have to bear the costs themselves. Because BPCs are author-side fees, the model is also referred to as the author-pays model.

Within the framework of their promotion of open access, universities and non-university research organisations provide their own publication services for open access books. These can range from the creation of a repository or a publication platform to the operation of a university press. Institutional support can be provided on a financial, personnel, or infrastructural level. Libraries often play a key role in this regard. institutional support enables university presses either to keep BPCs low or to dispense with them completely. The fact that university presses operate on a non-profit basis also has a positive effect on pricing. The use of the services may be restricted to members of the university or be open also to researchers at other institutions.

In particular, institutions in which the humanities and social sciences are strongly represented, now provide book publishing services of their own. The majority of German-language university presses have come together in the Arbeitsgemeinschaft der Universitätsverlage (Consortium of University Presses). The most well known of these are Göttingen University Press, Heidelberg University Publishing, and KIT Scientific Publishing. 

Under the freemium model, a publisher or a service provider publishes one edition of a book open access without charging the authors a publi­cation fee. This open access publication is financed via other revenue sources – for example, from the sale of digital editions with additional functionalities and in other formats (enhanced HTML, EPUB/Mobi, etc.). Although some publishers and platforms, such as OpenEdition und Open Book Publishers, are already successfully using the model, it remains to be seen whether it will prove its worth.

Institutional memberships are another model that can be used to fund open access books. Often within the framework of consortial agree­ments, libraries and other institutions pay an annual membership fee to a publisher, who in turn assumes part of the costs of publishing books. Moreover, member institutions and their authors can obtain further dis­counts. The model is widespread especially in the area of journals, but it is also used by scholarly book publishers, such as Open Book Publishers and Punctum Books, and it can make an important contribution to the simplification and debureaucratisation of open access publishing.